Strawburied is a dedicated company committed to ocean cleanups. Integral to their mission is the goal to raise public awareness about ocean pollution caused by plastic straws and its profound impact.
This redesign stems from my participation in the 2019 SkillsUSA Advertising Design Nationals competition. Although my original design achieved 11th place, I knew that I could enhance it further. And so I did!
The logo is inspired by the shape of a turtle's fin. Turtles are a big part of Strawburied's imagery and identity, as the main species they help rescue.
As part of this package, I created an Instagram campaign based on the 5W's: Why, When, Who, What, Where?
