Enlightful is a supplement brand that wants to provide options for people who cannot access mental health care due to social stigmas or lack of resources. Enlightful fights the lack of accessibility and public awareness of mental health and its treatments.
...or at least that's what they claim to their customers. This fictional brand draws inspiration from the real industry of 'nootropics' and the contentious debate surrounding their efficacy. As a designer, I sought to challenge myself by marketing a product solely on its aesthetics, rather than relying on product or brand reputation.
The "launch" products were on-the-go supplement bottles and a supplement powder. Along with the packaging, I designed an app interface.
The logo was inspired by a bond-like structure in chemistry.
I completed the Enlightful brand package with a logo system for the tagline "smarter, better, brighter, focused."
